Fear as a Motivator

"The only thing we have to fear is fear itself" - FDR

A recent article in the Christian Science Monitor, Survivalist businesses surge in uncertain times, noted that one business that is doing well during our recession is the business of selling survivalist goods.

"Once seen as a radical and paranoid ideology, survivalism is expanding as a business, and growing fast. Lehman's, an Ohio retailer of home self-sufficiency equipment, has recorded large sales increases, with water-pump sales up 95 percent and sales of home agriculture equipment up 50 percent from last fall. "

(BTW - if you're ever near Kidron, Ohio visit the Lehman's store. It's in the heart of Ohio Amish country and specializes in "old fashioned" equipment because that is what the Amish live by. Hurricane lanterns, wood burning stoves, hand cranked washing machines - it's like a museum but you can buy what you see. We bought some syrup for home made rootbeer, wicks for our lanterns, and other spare parts.)

"Fear is a factor that often draws people into preparedness. Pandemic, economic disaster, climate change, world war – these are some big-picture threats that some folks want to be able to counter."

"... but there are many more in America who are simply involved in preparing for down times, lean times, or disaster," says Mr. Rantala, a former US intelligence analyst. "It's logical. It's common sense."

I agree! See New Year Predictions?

Bottom Line

Doug Ritter, executive director of Equipped to Survive, says people need to be serious about how they go about purchasing peace of mind. "Are you willing to bet your life on a piece of equipment?"

Personally I recommend buying simple things that work like Cooking with Cast Iron. And also Learning Survival Skills. Diversify and have backup plans, don't put All your eggs in one basket.