Friday, September 9, 2011

The Fourth Turning - Can the Past Predict the Future?

"Those who cannot remember the past are condemned to repeat it." -George Santayana
Many years ago I read a book called "The Fourth Turning" that described generational cycles. It goes like this:

Stage 3: The Unraveling: "a society-wide embrace of the liberating cultural forces set loose by the Awakening". Society yields to the needs of the individual. "While personal satisfaction is high, public trust ebbs amid a fragmenting culture, harsh debates over values, and weakening civic habits. ...  Decisive public action becomes very difficult, as community problems are deferred ... Eventually, cynical alienation hardens into a brooding pessimism ...

We are supposedly at the end of an Unraveling era and poised to begin the Fourth Turning. It's six years late according the book's time schedule but then generations are getting farther apart as children are born to older parents. The prior Unraveling was the Ragtime, Mob Crime, Anything Goes era around WWI.

Stage 4: Crisis: the unraveling of society has reached a crisis state and a new majority arises with "one simple imperative: The society must prevail.  This requires a solid public consensus, aggressive institutions, and personal sacrifice ... A sense of public urgency contributes to a clampdown on “bad” conduct or “anti-social” lifestyles. ... Wars are fought with fury and for maximum result. ... Eventually, the mood transforms into one of exhaustion, relief, and optimism."

The new Tea Party is a sign of this. Citizens uniting against entitlements for a common good of a balanced budget government. The Left says the Tea Party can "go to hell" (congress woman Maxine Waters) but it may be a harbinger of majority opinion for the next generation. The prior Crisis period was the Great Depression and WWII.

Stage 1: The High:  "a renaissance to community life.  With the new civic order in place, people want to put the Crisis behind them and feel content about what they have collectively achieved. ... The recent fear for group survival transmutes into a desire for investment, growth, and strength--which in turn produces an era of commercial prosperity, institutional solidarity, and political stability.  ... Obliging individuals serve a purposeful society—though a few loners voice disquiet over the spiritual void.  Life tends toward the friendly and homogeneous."

The prior High was the post-WWII Baby Boom with Leave it To Beaver and many family shows about the good life.

Stage 2: Awakening: A new generation of prosperous youth yearn for some more than mere materialism. "New spiritual agendas and social ideals burst forth, along with Utopian experiments ...  The prosperity and security of a High are overtly disdained though covertly taken for granted. ... Public order deteriorates, and crime and substance abuse rise. ... Eventually, the enthusiasm cools—having left the old cultural regime fully discredited, internal enemies identified, comity shattered, and institutions delegitimized."

The authors cite (1964-1984) as the years of the last Awakening. After the awakening we experience a generation where the individual is king with another Unraveling at stage 3 and history cycles yet again.

It's one thing to look back to the beginning of the 20th century and look for a repeating pattern. But the authors of the Fourth Turning map their 4 generation cycle back to 1435 at
http://www.fourthturning.com/my_html/body_turnings_in_history.html  How successful this mapping is I'll leave to some historian to answer.

Part of the 4th turning theory is that individuals are shaped by the era in which they are raised and this echoes across the years.

Prophets are raised during the HIGH and with an emphasis on moral duty to society amidst prosperity. They latch onto the notion of Values and apply it to higher causes like global poverty, etc. They are the visionaries during the Awakening and social reformers during the Unraveling.

Nomads are raised during the Awakening as latch-key kids and learn to take care of themselves. They are self focused and take what they can during the Unraveling.

Heroes "are nurtured with increasing protection by pessimistic adults in an insecure environment" during an Unraveling. They are the front line soldiers during the Crisis, cling to Peace during the High, and fail to understand the youth during the Awakening.

Artists are raised during Crisis period. They are sensitive to fair-play, complex social situations, and cooperation for survival. They promote universal Peace during a High (Woodrow Wilson) but appear indecisive during the Unraveling.
Bottom Line

An interesting theory. We have books about about the "greatest generation" of WWII heroes and documentaries of the Hippie era of Love followed by Yuppies and Greed is Good. What will characterize the next generation?

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Friday, June 3, 2011

Creative Destruction

"Economic progress, in capitalist society, means turmoil."
Joseph A. Schumpeter
Yesterday I used the words "creative destruction". I did not realize that this phrase originated with Karl Marx when he claimed that economic development arises out of the destruction of some prior economic order. I was introduced to the term via the work of economist Joseph Schumpeter who adapted the phrase and popularized it as a theory of economic innovation whereby progress is limited unless new products replace (destroy) old products and services. For example, if your new car lasted 20 years, there would be far fewer car sales and a much smaller automotive industry. We've gotten used to the idea of cars wearing out frequently. One car ad said the average person buys 12 cars in their lifetime.

Industries and companies are also subject to being obsoleted and replaced. (Hence I object to the very dangerous concept of "too big to fail". Don't try to block progress by saving companies who are unable to adapt with the times.)

What is being "destroyed" and replaced now-a-days?

1. The Post Office
There will always (?) be packages for Fed Ex, and UPS to ship but when was the last time you wrote a letter? My wife has embraced online bill paying and we send eCards to relatives so very little goes into our mailbox anymore.

2. The Personal Check
It costs the financial system billions of dollars a year to process checks. Plastic cards and online transactions will lead to the eventual demise of the check.

3. The Newspaper
Some "papers" have moved online and stopped publishing a paper copy. I expect this trend will continue, especially as iPad, Kindles, etc become more common for reading during the morning commute.

4. Paper Books
Why carry a heavy book (and fill book shelves) when it can be stored on your Kindle? I used to collect reference books but now turn to the Internet for current facts.

5. The Land Line Telephone
We keep ours for emergency preparedness and Internet. The telephones that plug into the wall often work during emergencies when cell towers are down or overwhelmed. But there may come a time when landlines are discontinued.

6. Music CDs
Too many people get fixated on the medium instead of the content. Music has existed and been sold on phonograph rolls, LPs of various sizes, 8-track tapes, cassette tapes,etc. The CD is just the latest and perhaps the last of the physical means of buying music. iTunes has shown that music can exist profitably in pure digital format on the Internet.

7. Television and Cable TV
Why pay someone to watch content when there are free alternatives online?

8. Camera Film
I have not used film in years.

9. Travel Agents
I do all my travel arrangements online.

Bottom Line

What other goods or services do you think will be replaced?

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