Monday, March 28, 2011

Warehouse Psychological Tricks

DealNews.com has discovered 7 Ways Warehouse Clubs Get You Hooked on Buying in Bulk
I always say shopping is cheaper than a psychiatrist. 
~Tammy Faye Bakker


1. Low prices
Low priced items attract shoppers. A warehouse can sell at prices near cost and still make a profit from the annual membership fees.

2. No music
There’s no fast music to make you shop faster.

3. Large sizes that look like deals
We are taught that bigger is better so Warehouses often supply huge sizes and quantities of products that are not what we are used to. You have to look at the unit prices to see you are actually getting a deal. And even a great unit price will be a poor buy if some of the food spoils before you can use it.

4. Product placement
Tech equipment like computers provide little profit margin, so stores put these in front to encourage rapid turnover. The Hot Spot for buying is the ends of aisles, or "end caps" as they’re known. Signage will claim the featured end caps are great bargains but check twice before grabbing the product.

5. A treasure hunt
Warehouses are designed to make you walk through as much as possible, hunting for items, in the hopes something will catch your eye for an impulse purchase. Some people enjoy the Treasure Hunt of finding "hidden" bargains.

6. Survival of the fittest
Warehouses can be a pain with parking, lines, self carting, etc. "It’s not an easy trip, so once there, you might as well make the best of it and buy as much as you can so that you don’t have to do another trip soon."

7. Customized deals
The Sam’s Club program, which requires an extra annual fee, uses predictive analytics on past purchases to determine which items would be attractive specifically to you, and then offers you discounts on those items.

Bottom Line

Buy only what you need. Don't be fooled into buying more than you need.

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